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Friday, 30th October 2009 (432 views)

Gold jewellers and other luxury retailers in France are starting to target the potentially lucrative Chinese market.

Comite Colbert, an association of some of France's biggest brands, recently launched a website in partnership with Sina aimed at showcasing items such as gold jewellery, watches and designer clothing to Chinese consumers, the Associated Press reports.

These brands include companies such as Chanel and Christian Dior that are waking up to the potential offered by China's booming retail sector.

The website does not allow online transactions as it serves as just a shop window for Chinese people considering buying French luxury items.

"I am convinced of French brands' ability to constantly create new high-end products that please Chinese consumers," remarked Kong Quan, China's ambassador in France.

Earlier this month, China's ministry of commerce reported an 18 per cent increase in retail sales during the country's National Day holiday compared with the same period in 2008, Xinhua reported.

 

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