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Wednesday, 3rd June 2009 (1053 views)

Jeweller Ernest Jones has announced the introduction of new pieces to one of its ranges.

Gold items are among the new additions to Chamilia, which was first created in New York in 2002.

The collection is designed to allow jewellery to be customised, deriving its name from the chameleon as women are able to adapt the pieces to suit their mood and environment.

Ernest Jones describes the range as "fun and fashionable" and is launching its new items to coincide with the summer.

The Chamilia brand carries the tagline 'Your Life. Your Style' and is said to be "encouraging its customers to be creative, adventurous and to express themselves, their mood and lifestyle through their jewellery".

Ernest Jones was established in London in 1949 and in addition to its range of jewellery and gold watches, the company offers customers the option to have items being purchased as gifts engraved.

 

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