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Thursday, 16th April 2009 (1960 views)

A new collection of gold jewellery and a flamboyant advertising campaign have been launched by L'azurde Company.

The 2009 creative collection was unveiled at the Atlantis Palm Hotel Jumeira in Dubai earlier this month with star artist Elissa.

Gold masks made in Venice will be used to promote the new range of fine gold jewellery with adverts featuring a masquerade party starring Elissa, who is working as the company's ambassadress for the third year in a row.

Ayman Al-Haffar, L'Azurde Company for Jewellery executive general manager, said: "L'azurde is now a household name with a renowned trademark in the region that represents quality, excellence in design and technical advancement."

L'azurde is currently working with Investcorp to establish itself as an "internationally acclaimed commercial brand" and is currently available in more than 4,200 galleries in the Middle East and North Africa.

In other news, Stefan Hafner has announced the launch of the 18-c Rugiada gold jewellery collection in Dubai, which was inspired by the "effervescent, transient beauty of dewdrops".

 

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