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Friday, 8th August 2008 (4971 views)

Unique, luxury watches are to go on display during the Dubai International Jewellery Week 2008, reports AME Info.

Brands, designers, wholesales, retailers and manufacturers from 30 different countries are expected to attend the event.

AME Info said there has been a rise in the demand for quality watches as evidenced by the increased spend on advertising.

Last year, watch companies spent $151.9 million (£79 million) on advertising - a 16.6 per cent increase from the previous year.

Mr Haissam Chamsine, senior vice-president for Watches and Jewellery at BinHendi, one of the key exhibitors, said the most popular custom-made orders his company has received over the years have included dials with names, logos or initials.

He added that yellow, rose and white gold were also the most popular choices of metal for watches.

The jewellery exhibition will take place between the November 11th and the 15th and will include three separate shows - Areeq Dubai, Jewellery Collections Dubai and Jewellery Trade Dubai.

 

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