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Tuesday, 5th August 2008 (2129 views)

A goldsmith and 24-karat gold jewellery designer has stepped behind the camera for his new advertising campaign, reports WWDMarkets.

Gurhan - who is only known by the one name - said: "I've been practicing photography since the beginning out of necessity, now it's a hobby."

The photographs are artistic ensembles of his pieces and cover all the collections he has created.

According to Gurhan, he first fell in love with gold when he saw a sheet of pure 24-karat gold at a Turkish souk 14 years ago.

From this, Gurhan - who is Turkish - started to study ancient techniques in jewellery making and developed his signature style of hammering the soft metal.

The website said the company produces between 400 and 650 pieces of jewellery a year.

Several limited edition items are also created each year, based on objects Gurhan has collected such as an Egyptian scarab or gold coin.

Celebrity fans of Gurhan include Jennifer Lopez, Courtney Cox Arquette and Gwen Stefani.

 

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