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Tuesday, 6th November 2007 (4391 views)

A luxury vodka that comes in a bottle labelled with 24-carat gold is to be displayed at the Millionaire's Fair in Moscow later this month to mark its launch in Russia.

The beverage, Trump 24K Super Premium Vodka, is marketed though a partnership between Drinks Americas and business icon Donald Trump and is currently sold in the United States, Canada and the Caribbean.

As part of the Russian launch of the product, an expected 45,000 consumers in Moscow will be able to view the 24-carat Trump gold bottle and sample the award-winning spirit on November 22nd.

Trump 24K Super Premium Vodka has been available on the market since earlier this year, when 1,000 cases of the drink were pre-sold to distributors for holders of luxury accounts and premium clubs.

A separate version of the beverage, without the luxury gold label, has been sold in the US since last autumn and up to five new flavours of the product are expected to be announced in the coming months.

Marketed under the catchphrase "Success Distilled", the vodka is made in Holland.

 

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