Thursday, 13th September 2007 (2535 views)

Shoppers at fashion-wear retailer Citymax in the Middle East could benefit from a new promotion being put on by the company in conjunction with jeweller L'azurde.

As part of the campaign, Citymax will be giving away total of 462 gold jewellery sets during Ramadan, the Muslim holy month, Middle East North Africa Financial Network (MENAFN) reports.

According to MENAFN, the jewellery sets are being promoted by leading Arabic singer Elissah.

"All 33 Citymax stores across the kingdom will celebrate the holy month by holding weekly lucky-dips under the supervision of the officials of the respective chambers of commerce," Ravi Krishnan, Citymax general manager, was quoted as saying.

MENAFN claims that the Citymax-L'azurde campaign will "solidify" Citymax as a market leader.

L'Azurde claims to be one of the world's largest gold jewellery manufacturers and dates back to the 1980s.

 

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