The news feeds on this site are independently provided by Adfero Limited © and do not represent the views or opinions of the World Gold Council.

Thursday, 19th July 2007 (4417 views)

Retailer of gold and precious metal jewellery Tiffany has been named as most popular for made-to-order luxury goods in a survey of more than 100 brands, it has been revealed.

A report by the Luxury Institute reveals that the jeweller - behind such items as the 18-carat gold Lucida Tiffany cocktail watch - beat competition from fellow luxury item retailers Rolex and Lexus to take the top-spot for custom-made products.

The institute's 'Wealth Report' found that six per cent of wealthy Americans have purchased made-to-order items from the New York-based jeweller.

Luxury Institute notes that "wealthy" Americans are classed as having an average household income of $307,000 (£153,000) and an average net worth of $3.1 million.

In total, the survey showed that 56 percent of wealthy Americans buy their jewellery made-to-order, while jewellery is also the most popular made-to-order luxury category for gifts.

Also, the research shoes that women buy bespoke jewellery for personal use more frequently than they do for a gift while men are more likely to buy such jewellery as a gift.

 

« Back to Gold News stories