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Thursday, 14th June 2007 (5555 views)

International jewellers Damas is currently promoting new additions to its Farfasha brand, which is designed to appeal to teenagers and young women, it has been revealed.

AME info reports that the collection reflects youthful enthusiasm and optimism via a selection of 18-carat gold drop earrings, chains, pendants, bracelets and rings.

It also claims that the gold has gained popularity and media coverage thanks to its endorsement by Lebanese musician Nancy Ajram, who wears the jewellery brand.

"I am very proud of the achievement of Farfasha. The collection is dedicated to youth's aspirations, hopes and dreams and judging by the immense response of the market to the new designs, we have achieved our objectives," said Tawhid Abdullah, managing director of Damas, quoted by AME.

He added that the Farfasha brand takes unique lifestyles and taste into consideration.

Furthermore, the news source reports that the jewellery is versatile with the gold necklace capable of being worn long, short or as a waistband.

 

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