Tuesday, 12th June 2007 (2810 views)

Gold jewellery retailer Gem Diamond Company has launched a campaign aimed at promoting its wares to the Latin American market.

Gem Diamond Company, in conjunction with Caribbean Style, is sponsoring special events in the Houston, US area in order to raise its profile with the Hispanic community.

Furthermore, the jewellery supplier is to collaborate with Shaftel Diamond Company for a diamond party at the invitation-only soft opening of Pashaa, an upscale nightclub on Saturday June 16th.

"The Hispanic market is rapidly growing in economic importance and it is a market that we feel is underserved by our industry. By reaching out in fun and friendly ways we have an opportunity to serve this market and establish lasting relationships," commented Bryan Boyne, owner of Gem Diamond Company.

Attendees to the diamond party will have the chance of winning a white gold necklace with a diamond pendant by selecting a single stone from a collection of cubic zirconias, the winning one of which will be laser inscribed.

Gem Diamond Company stocks a number of gold collections in its bridal range and fine jewellery selection.

The company's website website features, an 18-carat gold rainbow sapphire ring with matching 14-carat gold necklace and bracelet.

 

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