Monday, 4th June 2007 (3376 views)

Exclusive Japanese jewellery brand Las.sel is to be displayed in Liali Jewellery outlets in Dubai and Al Ain, it has been announced.

According to the gold jewellery retailer, Las.sel was created by managing director Minoru Kodama in 1999 as a 'made in Japan' brand with four design lines; Mirror, Elegante, Farfalla and Cosmo.

The items are produced in limited editions, handmade by skilled master craftsmen using traditional tools.

Las.sel's collection is available in 18 carat yellow gold, pink gold, and white gold.

"Kodama hopes that every time a customer is confused about which jewellery she should wear from her jewellery box, she will choose Las.sel," Las.sel's managing director commented.

Anuraag Sinha, managing director of Liali Jewellery, claimed to be "delighted" to be adding a brand of Las.sel's calibre to its own product line, adding:

"Las.sel is a well-known brand with sophisticated designs."

Last month Liali Jewellery noted the addition of Technocrat to its group, which makes a line of fine jewellery in white gold with natural diamonds.

 

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