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Wednesday, 17th January 2007 (5625 views)

Angelina Jolie was one of many Hollywood A-list stars sporting exquisite gold jewellery at the Golden Globes award ceremony this week.

Jolie wore a vintage-style uncut diamond necklace, earrings and bangles set in 22-carat yellow gold, designed by Bochic from the D'Orazio showroom, which highlights the continuing trend for high-level Indian jewellery.

And the demand for Indian jewellery is increasing, with Rajesh Experts, the world's largest manufacturer of gold jewellery, having to set up new manufacturing facilities in the country to keep up.

Although India is the largest consumer of gold jewellery in the world, its exports are equally high as global fashion trends rarely dismiss the yellow metal from designs.

And Jolie's endorsement of the Indian-inspired style of necklaces, bangles and other jewellery is certain to cause yet further interest in the industry and designers, both in India and globally.

Rajesh is now hoping to cash in on Indians' increasing demand for gold jewellery by developing an exclusive range of 3,000 designs, which are aimed at native Indians, and will be sold in its new chain of Laabh Jewellers stores.

 

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