Thursday, 4th January 2007 (3788 views)

Universal Pearls & Jewels has unveiled the UMI spring 2007 collection to the market, comprising an array of white gold and diamond items.

Dubai-based Universal Pearls & Jewels is a sister company of Japan Pearls & Gems and owns the UMI brand. For the new compilation, Tahiti and South Sea diamonds are set in 18-carat white gold.

Speaking about the launch, Vikram Jethwani, managing director of Universal Pearls & Jewels, stated that it was the company's intention to become the "top jewellery brand" in the Middle East.

"At UMI, the focus is on research, creativity and innovation. Our team travels around the globe and attends jewellery fairs & shows in Milan, New York, Hong Kong, Paris, Miami, Basel, Las Vegas etc to stay on top of international trends and quality and most importantly the needs and expectations of our customers," remarked Mr Jethwani.

More than 50 jewellery stores currently sell the UMI brand in the United Arab emirates and collections from the company have brought together both white and yellow gold with Akoya, Tahiti, South Sea and Fresh water pearls.

 

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