Monday, 13th November 2006 (3345 views)

Spending on gold has hit a record high this year as rising prices pushed the demand for gold jewellery to $11.4 billion (£5.9 billion) in the second quarter of 2006.

The jewellery market represents some 70 per cent of all gold sold and as well as jewellery fans in richer countries buying more there has also been a successful marketing push on gold in developing markets.

James Burton, the chief executive officer of the World Gold Council, said: "Sentiment towards gold has remained strong and today's figures indicate continued investor interest and a record high in dollar terms for gold jewellery purchasing."

Just some of the trends spotted in the world of gold fashions are limited edition solid gold watches. The Chiffre Rouge men's watch, which was made entirely from rose gold, sold out quickly for Dior watches.

Similar limited editions made in the less prestigious metal steel sell much slower.

As with every fashion, the trends in gold vary wildly from season to season. Bulgari, a luxury jeweller, told the Financial Times that its now hip to sport a yellowy gold.

"The 80s revival is in full swing and when it comes to jewellery, nothing is more synonymous with this era than big and bold yellow gold," a Bulgari spokesperson said.

 

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