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Monday, 10th July 2006 (5687 views)

The makers of the 'precious' gold rings for the movie trilogy Lord of the Rings are to unveil their latest creation – the new NPC rugby trophy.

New Zealand gold and silversmith Jens Hansen was commissioned to make the silver chalice as a result of its reputation as the creator of the world's most famous piece of gold jewellery, Sunday Star Times reports.

"I don't know that we want to become the people known as the trophy makers or the movie prop people," Halfdan Hansen, son of the late Jens Hansen, told the paper.

"But why fight it? We made the world's most famous ring. It gives instant credibility."

But prestigious commissions like Lord of the Rings, and now the NPC trophy, have allowed the brothers to build up their reputation.

Indeed turnover tripled at the Nelson-based company following the Lord of the Rings trilogy as demand for replica gold rings grew.

"The peak would have been a year or two ago," Halfdan said. "It would be fair to say our turnover tripled or quadrupled and it's all gone to the bottom line, which has allowed us to invest in equipment and advertising."

 

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