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Wednesday, 15th March 2006 (5674 views)

Fitness fanatics bored of working out with regular weights will soon be able to purchase pure gold dumbbells from a Japanese firm.

Inspired by the Japanese nation's burgeoning love of gold and healthy living, Tanaka Kikinzoku Jewelry K. K. will sell the gold weights in its Tokyo and Osaka outlets from March 25th, TMCNet reports.

Company president Hideya Okamoto said the weights will give the user "golden power" if exercise is taken every day.

The company said it was playing on the renewed interest in gold as an investment in Japan, noting that the economy was beginning to pull out of a period of deflation.

The cost of a one-kilogram dumbbell will be about 2.53 million yen but will fluctuate according to the price of gold. Two- and three-kilogram versions are also available for the bigger-biceped contingent.

Additionally, the retailer will begin selling one-kilogramme gold insoles for the same price, which are designed to build leg muscles of Japanese commuters.

 

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