Wednesday, 11th January 2006 (3985 views)

Indian jewellers should do more to adapt their export designs for foreign markets, experts have told Daily News & Analysis.

Despite its status as the world's largest consumer of gold, India has a mere three per cent share of the global jewellery export market.

"India must harness the talents of a growing tribe of trained designers who are products of specialised jewellery and fashion training school," said a source at the Gem & Jewellery Export Promotion Council (JGEPC).

Commentators believe that India should concentrate on cracking 10-carat and 14-carat studded gold jewellery markets overseas.

Designers should bear in mind, however, that international customers tend to prefer lighter shades of the precious metal.

Different international markets also call for different approaches, with US customers favouring big-looking earrings and Europeans normally siding with delicate earrings set in white gold.

A different approach again is called for when addressing the Chinese and Japanese markets, with oriental customers shunning earrings entirely in favour of hearts and solitaires.

India has a long way to go to catch up with Italy, which is currently the world's top jewellery exporter with a 30 per cent market share.

 

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