International collections, style trends, unique designs, fashion and lifestyle news. Exclusive jeweller interviews

www.jewellery.gold.org

Gold

Yellow gold back in a big way > Gold News > World Gold Council, gold jewellery, international collections, style trends, unique designs, fashion and lifestyle news.

 

Yellow gold back in a big way

Monday, 28th November 2005 (4184 views)

Yellow gold has become this season's must-have material, according to US fashion columnists.

Although yellow gold was never really out, consumers often plumped for silver, platinum, or even white gold during the 1990s.

But you can't keep a metal of gold's quality down for too long, with reports stateside that the yellow version of the metal will be adorning everything from handbags to shoes and sweaters this season.

"We're seeing a huge resurgence for fall and winter," Helena Krodel of the Jewelry Information Center told the Baltimore Sun.

"It started with the summer, with all of the bohemian trends and a lot of the ethnic looks. Yellow gold lends itself really well to a more ethnic look."

Yellow gold's rebirth completes a difficult cycle for the material since the 1980s – when it last found itself at the pinnacle of fashion.

The low point of that sequence may well have come during an episode of the US sitcom Sex and the City, in which Sarah Jessica Parker's Carrie Bradshaw turned her nose up at a gold engagement ring given to her by her boyfriend.

That was the 1990s, however, and recent snaps of Sarah Jessica Parker reveal the starlet is now a big fan of the precious metal.

Experts also attribute the turnaround to the current high price of platinum – which now costs nearly twice as much as gold.

 

« Back to the stories

 

The news feeds on this site are independently provided by Adfero Limited © and do not represent the views or opinions of the World Gold Council.

News Archive:

 
 
  • Gold Spot Price
  • Bid:[Retrieving Data]
  • Ask:[Retrieving Data]
  • Last Update:[Retrieving Data]
© 2008 World Gold Council - all rights reserved. Produced and managed by CFP Group.