Monday, 22nd August 2005 (4152 views)

Tiffany & Co, which manufactures fine gold jewellery, can now be found online in Canada.

The company's latest foray into the virtual market comes after the recent launch of its UK site and at a time when more Canadians are turning to the web.

Richard Jenkins, vice-president of the market research firm TNS told the Toronto Star that: "We've seen an increase from 29 to 34 percent of online Canadians who have bought something online."

The survey also found that women were less likely to buy online than men were.

However, the new Tiffany & Co website could change that as many women may be tempted by its products which include an 18-carat gold mesh buckle bracelet, retailing for CDN$17,500, and gold twist bangle and earrings from the Etoile collection fashioned from 18-carat gold and round brilliant diamonds.

Tiffany & Co also has a store in Toronto for less web-literate customers.


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