Friday, 19th August 2005 (3933 views)

Raksha Bandhan falls on August 19th this year and jewellers India-wide have seen a corresponding rush for the latest gold rakhis.

Rakhis is a wristband that can be made of many substances including sandalwood, thread, flowers and gold.

It is traditional for sisters to fix a rakhis around their brothers' wrists and pray for their continued happiness and good fortune.

Commenting on his shop's diamond studded and gold coin rakhis, Mukesh Yadav, sales officer of a well-known jewellers, told the Times of India that "the demand for them is phenomenal and no less than eight to ten such rakhis are being bought by people everyday".

Another jewellery shop owner in Dariba Kalan in Delhi, Mohit Jain, said gold and silver rakhis were very popular "even though they are priced up to Rs7,000".

Today Indians do not only offer rakhis to their brothers but also to female friends and anyone they consider as a sister or brother.


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