Thursday, 11th August 2005 (4187 views)

The Popley Group has opened a new showroom in Bur Dubai, boasting a large and new gold jewellery collection.

Popley 22 is the latest Popley store and is keeping with the group's image of offering style and elegance, Strategiy reports.

The store boasts an estimated 400 kilograms of gold in new cutting-edge jewellery designs, including the highly anticipated 'Bandhan' collection.

Unveiled at the official opening of the store, the collection is a line of ethnically inspired jewellery celebrating 22-karat gold.

Dilip Popley, managing director of the Popley Group, said the huge store has been built to meet the increasing demand for exquisite gold jewellery, stating: "The new Popley 22 store is being launched amid the dazzle of rising gold sales and a growing demand for designer jewellery in the region."

The 5,000 square foot store has a commitment to offer the latest 21 and 22 karat gold jewellery and also sells designs made of both white and yellow gold.


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