Wednesday, 10th August 2005 (5706 views)

Jewellery store Avenue Montaigne has added a 10,000ft store to the Gold Souk, a speciality shopping mall in India.

The new format store was commemorated with a show at the Hotel Intercontinental in Delhi in which top celebrity models such as Krishna Somany, Himani Thapa, Barkha Kaul and Ritu Singh wore high-value jewellery.

Avenue Montaigne will be stocking D'damas, a brand based in Dubai, which creates pieces using Italian gold, in addition to many others.

As India's largest branded jewellery outlet, Avenue Montaigne hopes to expand into the international market as well as developing its Indian stores.

Stores are planned for Dubai, Singapore, Hong Kong, Malaysia, Thailand, the UK and the USA.

India is currently the largest consumer of gold jewellery in the world.


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