Thursday, 9th June 2005 (6166 views)

Indian diamond and gold jewellery exporter D'damas has announced the continuation of its association with the International Indian Film Academy (IIFA) awards.

The IIFA Awards will be held in Amsterdam this year on 11 June. D'damas, part of the Gitanjali group, held a press conference in Mumbai this week to announce their continued partnership with the IIFA Awards, and is planning to host a fashion show with models displaying the diamond and gold collections from the jewellers.

Gitanjali group chairman Mehul Choksi said: "We are pleased to be associated with IIFA for the second year. Our brand D'damas has designed 'Glitteratti'- a special signature jewellery line by Bollywood stars in association with IIFA launched last year."

Each guest at the ceremony will have a chance to win the Damas Soltaire, a signature jewellery line designed by IIFA brand ambassador Amitabh Bachchan.

All performers at the IIFA Awards will also be wearing D'damas jewellery. D'damas also announced that it will award Collection G jewels to the Best Debutante Director and the Best Debutante Actress.

The IIFA Awards are scheduled to be held in Amsterdam this year on 11 June.

 

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