The news feeds on this site are independently provided by Adfero Limited © and do not represent the views or opinions of the World Gold Council.

Thursday, 9th June 2005 (6927 views)

Indian period jewellery designs and techniques are experiencing a renaissance after being featured in soon-to-be-released film screen adaptations of Bengali classics.<br/><br/>The creations by city-based jewellery house Anjali Jewellers include elaborate traditional designs in pure gold that adorn Aishwarya Rai in the film Chokher Bali, while Raveena Tandon is dressed in antique-look jadoa pieces in the film version of Saheb Bibi Gulam.<br/><br/>Anargha Chowdhury, one of the owners of Anjali Jewellers, told the Calcutta Telegraph: "Jadoa is a very traditional Bengali jewellery form, but it was losing out in popularity to pure gold. We are trying to revive interest in jadoa jewellery. Thewa too, is an ancient Rajasthani art form that is slowly dying. We have used it profusely in this range."<br/><br/>This week the jewellers unveiled their new collection in store which features gold ornaments studded with precious stones like rubies, emeralds, diamonds and pearls, in traditional jadoa. <br/><br/>The pieces include a variety of necklaces, mop chains, chokers and old Bengali designs such as patihaar, sitahaar, kaan pasha, jhumko, bangles, studded wristbands and ornate hairpins.<img alt="track" src="http://directnews.dehavilland.co.uk/dn.gif?feedid=196&itemid=8709175"/>

 

« Back to Gold News stories