Wednesday, 8th June 2005 (3859 views)

Jewellery gifts are traditionally thought of as being something that women receive, but a new study has revealed that sales of fine jewellery are increasingly being bought for dads and granddads.

More and more consumers are choosing fine jewellery and watches in June as gifts for Father's Day and graduations, according to the National Jeweler.

A survey, carried out by the Jewelry Consumer Opinion Council (JCOC), found that 55 per cent of consumers will purchase a Father's Day gift this year and almost ten per cent plan to buy fine jewellery.

Watches were the most popular Father's Day jewellery gifts, followed by fashion rings and bracelets.

There has also been a significant shift in popularity towards white metal for Father's Day gifts, with 38 per cent choosing to give yellow metal gifts this year, down from 63 per cent last year.

 

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