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Tuesday, 7th June 2005 (5860 views)

Online retail is boosting sales of gold, diamond and platinum jewelry in the US, according to recent statistics.<br/><br/>According to VeriSign, online jewelry sales were up by 79 per cent for Mother's Day this year, outstripping other traditional gifts such as flowers and chocolates.<br/><br/>Figures released for the 2004 holidays by comScore Networks also found that jewelry ranked among the fastest-growing online categories, leaping by 30 per cent during November and 15 per cent during December 2003.<br/><br/>Among the top US online jewelry retailers is Zale, Diamonds.net reports. The Texas-based jewelry chain has seen a significant increase in business thanks to its online arms.<br/><br/>"Our two websites, Zales.com and BaileyBanksandBiddle.com, continue to perform well with our e-commerce business having grown 30 percent this year," stated David Sternblitz, vice president and treasurer for Zale.<br/><br/>Peter Engel, president and CEO of Fred Meyer Jewelers based in Portland, Oregon, also said that the company's e-commerce site revealed instant profits.<br/><br/>"We weren't the first to jump on the bandwagon, but when we did we saw immediate results - double-digit increases since we went live three years ago," Mr Engel stated.<img alt="track" src="http://directnews.dehavilland.co.uk/dn.gif?feedid=196&itemid=8688789"/>

 

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