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Friday, 13th May 2005 (5886 views)

Oeding-Erdel Fine Jewellery (OE) has launched a new range to cater for the ever-growing men's market.<br/><br/>OE is a long-established German company based in Penang, which specialises in gold and platinum jewellery set with diamonds and coloured gems, and exports to 39 countries worldwide.<br/><br/>Three new lines have been created to appeal to the varying lifestyles of the modern man, the Star reports.<br/><br/>Sleek and understated rings, cufflinks and bracelets in yellow gold, white gold and platinum have been designed for the "corporate" man, who wants to add a touch of class to his working attire.<br/><br/>For the "casual" man there are ear studs and ear ringlets, as well as rings set with coloured gems, pendants and bracelets set with diamonds.<br/><br/>The bold amongst men will be drawn to the "funky" range, which includes a matching golden "dragon" pendant and ring in 18K white and yellow gold set with diamond or black onyx.<br/><br/>"Nowadays, jewellery is not just for women; it's also for men," said Ong Li Dong, OE's general manager.<br/><br/>Endorsed by celebrities such as David Beckham, Johnny Depp, Tom Cruise and Will Smith, the trend for gold-clad males is set to be the new black.<img alt="track" src="http://directnews.dehavilland.co.uk/dn.gif?feedid=196&itemid=8491129"/>

 

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