Wednesday, 11th May 2005 (3910 views)

US website Jewelry.com and Sony BMG Music Entertainment have formed a new online marketing partnership.

The deal, developed to drive website traffic, will offer a diamond and gold sweepstakes.

Jewelry.com relaunched its website during the first quarter of 2005, and now reports an average of around 2.5 million visitors per month.

Jewelry.com will award 10 first place sweepstake winners with an Elvis CD music set from Sony and one grand prize winner will receive an Elvis record plaque, a 4.75 carat diamond, and a 14k gold bracelet.

CBS is screening a television special on Elvis Presley on May 13th.

Jewelry.com has also partnered with the World Gold Council for 'May is Gold Month' to drive gold jewellery retail sales.

The web company said traffic increased 40 per cent during the same gold event one year earlier.

 

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