Wednesday, 13th April 2005 (3992 views)

A new survey has shown wedding products are among the top items searched for on the internet.

The study by AOL found engagement rings and wedding bands were both particularly high occurring search items, according to Rapaport.

Following recent findings that more women are purchasing their own jewellery and decide their own wedding rings these latest results could provide new opportunities for gold jewellers.

The findings are based upon terms receiving the highest number of online enquiries in the US from January 1st to March 21st.

"Looking at search terms seasonally and seeing what's gaining in popularity on AOL Search can reveal a lot about emerging trends and what's hot with consumers," Jim Riesenbach, senior vice president of AOL Search and Navigation, said.

In addition, internet orders by Nielsen/NetRatings showed that jewellery was the 12th highest category for online retail spending.

 

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