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Monday, 11th April 2005 (5667 views)

A new survey has shown that the number of women buying jewellery for themselves is increasing.<br/><br/>According to the Jewelry Consumer Opinion Council (JCOC), over 70 per cent of consumers surveyed have bought jewellery for themselves, with 80 per cent of the responses coming from women.<br/><br/>Gold jewellers could seek out new opportunities from the growing trend, with experts recommending companies use advertising to specifically target self-buyers, according to Professional Jeweler.<br/><br/>Additional figures in the survey of 3,391 people showed that 15 per cent plan to buy themselves fine jewellery within the next six months.<br/><br/>Findings also indicated that people often purchase jewellery for themselves just because they see something they like or because they are already out shopping for jewellery as a gift for others.<br/><br/>Destini Gillham, JCOC market research manager, said: "The self-purchase is a prime marketing target for retailers. Ads need to appeal to consumers who are shopping for themselves for no special reason other than they love beautiful jewellery."<br/><br/>According to Ms Gillham self-purchasers want the finer items so precious metals such as gold are likely to be a popular choice.<br/><br/>The results follow recent findings that the amount people are now spending on jewellery is on the increase, with consumers in the US spending $57.4 billion on watch and jewellery purchases last year.<img alt="track" src="http://directnews.dehavilland.co.uk/dn.gif?feedid=196&itemid=8242870"/>

 

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