Thursday, 10th March 2005 (4506 views)

The new 1,200 square ft Judith Ripka store on New York's Madison Avenue will debut the new Judith Ripka Couture Collection.

The jewellery collection combines 18-carat matte gold with bold colours, diamonds and one-of-a-kind stones in a "provocative, richly glamorous new collection".

"It's about striking the balance between the sophistication and elegance of a classic woman with the avant-guard air of today's fashionista," said Judith Ripka, founder of The Judith Ripka Companies.

"I want women to feel that the Ripka pieces they purchased twenty years ago are just as relevant today and will be in the year 2025."

The plush store will feature exceptional client services, concierge courtesies, such as luxury transportation service and restaurant reservations. Created to feel more like an atelier or salon and inspired by Judith's signature design elements, the decor exudes easy elegance, luxury and romance.

Ripka's designs are worn by celebrities and the fashion elite, as well as by a loyal base of fans. Her distinctive 18-carat gold and diamond fine jewellery is described as "classic with a modern twist".

The new site will also see the introduction of the Ripka Custom Design Salon, which will offer clients a one-on-one consultation with a Couture Design Consultant, followed by Judith herself sketching designs in order to create a one-of-a-kind masterpiece.

The concept will roll-out in Ripka's nine other luxury stores throughout the year.

 

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