Monday, 28th February 2005 (5172 views)

John Travolta is to take part in advertising for watch brand Breitling, which makes Swiss luxury sport and pilots' timepieces.

The film star and private pilot will appear in an advertising campaign, which will launch this spring in aviation publications and then national magazines.

Lisa Roman, marketing director for Breitling USA, told JCK: "The focus is on the combined passions of flying and precision that both John Travolta and Breitling hold in high esteem."

Breitling has never used celebrities in its advertising before and has chosen the film star due to his love of flying and the fact he himself is a fan of the watches.

The advert shows a photograph at Mr Travolta's Florida home and his private runway and sees the star sporting the popular Breitling Navitimer watch, with one of his planes in the background.

Breitling makes a number of watches, with some designs including 18-carat gold and titanium bracelets, ladies' white gold watches and gold plated vintage items.

 

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