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Monday, 28th February 2005 (7114 views)

John Travolta is to take part in advertising for watch brand Breitling, which makes Swiss luxury sport and pilots' timepieces.<br/><br/>The film star and private pilot will appear in an advertising campaign, which will launch this spring in aviation publications and then national magazines.<br/><br/>Lisa Roman, marketing director for Breitling USA, told JCK: "The focus is on the combined passions of flying and precision that both John Travolta and Breitling hold in high esteem."<br/><br/>Breitling has never used celebrities in its advertising before and has chosen the film star due to his love of flying and the fact he himself is a fan of the watches.<br/><br/>The advert shows a photograph at Mr Travolta's Florida home and his private runway and sees the star sporting the popular Breitling Navitimer watch, with one of his planes in the background.<br/><br/>Breitling makes a number of watches, with some designs including 18-carat gold and titanium bracelets, ladies' white gold watches and gold plated vintage items.<img src="http://directnews.dehavilland.co.uk/dn.gif?feedid=196&itemid=7907087"/>

 

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