Wednesday, 15th December 2004 (4249 views)

Russian tennis star Maria Sharapova has announced that she is to be the new ambassador for the TAG Heuer watch brand.

Ms Sharopova, 17, will be the youngest representative for the company and her photo will be used on advertising for the firm's new 'What are you made of?' campaign.

TAG Heuer produces a host of watches, including new items such as the Microtimer, Carera and Monaco ranges for women, with designs available in a host of materials including gold.

"To represent a brand as legendary as TAG Heuer is a great honour. I am thrilled to become a TAG Heuer brand ambassador," the tennis champion said.

"To me, TAG Heuer is a perfect fit because I love fine watches, glamour and becoming part of a winning team. I look forward to building a strong relationship with TAG Heuer in the coming years," she added.

The tennis star has signed a long-term agreement with the LMVH watchmaking company and will take an active role in product advertising, public relations, product development and visual marketing.

Ms Sharapova follows stars such as golf champion Tiger Woods, world-class diver Tanya Streeter and Formula One race car driver Kimi Raokknen.

 

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