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Monday, 13th December 2004 (5508 views)

Consumers in the US looking for the latest jewellery creations can now get help from a new website launched by the Gemological Institute of America (GIA).<br/><br/>The group has created the new website to help reduce the stress of shopping for jewellery consumers during the festive period.<br/><br/>GIA vice president of marketing and public relations, Kathryn Kimmel, said: "Our new holiday microsite was designed to inform and educate, as well as give the public confidence to make informed decisions as they shop for these important and festive purchases."<br/><br/>Information on the site includes data on currently jewellery trends and the most popular pieces and coloured gemstones.<br/><br/>In addition, information on historic, antique and pearl jewellery is provided, as well as care tips and diamond purchasing advice.<img src="http://directnews.dehavilland.co.uk/dn.gif?feedid=196&itemid=7307534"/>

 

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