Friday, 10th December 2004 (3843 views)

Trendsetting jeweller Khwaahish has launched a new Italian jewellery brand 'Sogni D'Oro' in its store.

Promoted at a special function this week, the collection means that Chennai is now the only South Indian city to have an outlet of the brand.

The brand is the largest and finest Italian gold and diamond brand of the country, according to News Today.

Made from 18 carat gold, the range contains over 3,000 designs of handmade and machine-made jewellery.

A special fashion show, featuring leading models from Chennai, was used to promote the items.

Consumers are expected to be particularly attracted to the jewellery since it is multiutility and can be transformed from a necklace into a bracelet for instance.

 

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