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Friday, 10th December 2004 (5731 views)

A luxury UK jeweller has been celebrating this week, after reaching the end of ten years of rebranding.<br/><br/>Boodles in Liverpool has recently changed its name from Boodle and Dunthorne and has been running since 1798.<br/><br/>To help revamp the company, the jeweller is launching a number of collections targeting younger consumers.<br/><br/>In addition, sparkling champagne bars are being installed in all the company's stores as a mark of its success and change.<br/><br/>James Amos joined the company less than three months ago and is leading the change, told Manchester Evening News: "The shop is not intimidating or exclusive, but has an open and welcoming atmosphere with a crisp, fresh feel.<br/><br/>"The jewellery is forward-thinking, contemporary and design led."<br/><br/>The company has stores in Liverpool, Chester, Manchester and four London stores, including one in Harrods.<br/><br/>Items are soon to be available online and a host of celebrities frequent the jeweller, such as David Beckham and Michael Owen, with the company mainly focusing on hand made one off pieces.<img src="http://directnews.dehavilland.co.uk/dn.gif?feedid=196&itemid=7284782"/>

 

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