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Wednesday, 8th December 2004 (5823 views)

A new collection of jewellery from Pure Gold - Pure Sparkle, is proving popular at the IJD.<br/><br/>Taking place until December 10th, the exhibition has showcased a number of new jewellery ranges.<br/><br/>The new 'Sparkle' selection includes diamonds in 18-carat white and yellow gold and is split into three segments.<br/><br/>Karim Merchant, managing director of Pure Gold, commented: "It's our first time participation in the IJD and we have had very good response so far.<br/><br/>"Our new range Pure Sparkle, deserves a fitting launch and that's why our participation in the IJD complements our efforts in launching the glittering new range."<br/><br/>According to AME Info the range has been produced to meet the increasing needs of the festive season and is also affordably priced.<br/><br/>A number of other jewellery ranges are also being sold by Pure Gold at the event, including its exclusive Italian range.<br/><br/>This is the first time Pure Gold has taken part in the exhibition, a move which is hoped will promote the new range and its full value exchange facility.<img src="http://directnews.dehavilland.co.uk/dn.gif?feedid=196&itemid=7267504"/>

 

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