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Tuesday, 7th December 2004 (5667 views)

The Centre for Media Research in the US is reporting a massive rise in growth for Internet jeweller Blue Nile.<br/><br/>'Jewellery and watches' is the fastest growing product category for online retail. <br/><br/>The company has introduced a 'Build Your Own Ring' customization tool, enabling men to design the perfect engagement ring that matches their taste and budget. <br/><br/>"With our selection of more than 50,000 diamonds and over 70 unique settings men can create more than two-million engagement ring combinations," said Blue Nile's engagement and jewellery expert John Baird. <br/><br/>According to a survey by the NPD Group, three out of four men lack the confidence and know-how when buying a diamond. <br/><br/>Blue Nile aims to help men through an emphasis on interactive diamond education and design tools on its website. <br/><br/>Diamond and jewellery experts are also available to answer questions over the phone or via email.<img src="http://directnews.dehavilland.co.uk/dn.gif?feedid=196&itemid=7259660"/>

 

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