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Fine jeweller appoints new marketing leader

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Wednesday, 10th November 2004 (5564 views)

US jeweller Mirabelle has announced it has appointed a new leader for its marketing department.<BR/><BR/>The company is a second-generation fine jewellery manufacturer that offers jewellery in 18-carat gold, diamonds and precious gems, according to National Jeweler.<BR/><BR/>Mirabelle has already produced items for celebrity projects and recently moved to a base in Hollywood to be better positioned for further celebrity projects and requests from the entertainment industry.<BR/><BR/>Merlin C Warner will work as the vice president of marketing and business development and will be in control of distribution channel expansion and relationship development with existing partners.<BR/><BR/>"The industry is in a state of major change. Strategic brand partnering fuelled by innovation, will be Mirabelle's legacy," Mr Warner said.<BR/><BR/>"Right now, Mirabelle has set off on a journey that will establish us as one of the leaders and true innovators," he added.<img src="http://directnews.dehavilland.co.uk/dn.gif?feedid=196&itemid=7028531"/>

 

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