Thursday, 21st October 2004 (4086 views)

Nokia is taking advantage of Indian consumers' love of luxury goods, by launching its super premium handsets there.

The Vertu range includes mobile phones with casing that comes in 18 carat white or yellow gold.

Vice president at Vertu, Giles Rees told The Hindu Business Line: "Indians welcome luxury products, and this country has a long-standing tradition of appreciating and using such products.

"Before deciding to come here, we conducted a comprehensive survey on how luxury brands from companies such as the Richmond group and LVMH fared in India, and the results were very encouraging."

Each Vertu handset is handmade by experts and is "all about owning a luxury name".

 

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