Monday, 27th September 2004 (4692 views)

American jeweller Festina USA has announced the appointment of two new regional sales managers for its 18-carat gold and steel collection.

President of Festina USA, Larry Lich, told National Jeweler: "One of our key objectives is to assemble the best sales team in the industry to help fulfill both our business goals and to provide top service to our jewellers."

Former Cartier, Swiss Army and Raymond Weil employee Lesley Kralis has been picked for the South West region.

In addition, Michael Wheatcraft will represent the Midwest region, holding 25 years of experience in firms such as Seiko, Tissot and Bulova.

Mr Lich believes that the new appointments will help bring the company closer to achieving its objectives.

 

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