Friday, 13th August 2004 (4474 views)

A recent seminar based on surveys of shopping preferences and purchasing expectations has revealed a number of jewellery trends in the US.

According to JCK, the MVI Marketing and Jewelry Consumer Opinion Council (JCOC) seminar offered some surprising results about jewellery habits.

Liz Chatelain, co-founder and CEO of MVI commented: "This JCOC virtual seminar revealed surprising results in the area of men's jewellery trends as well as opportunities for retailers to capitalize on consumers' desire to make self-purchases while shopping for others.

"Directly asking the consumer to respond to key industry ideas and trends is the only way to truly understand the future of the jewellery business."

Findings showed that nearly 30 per cent of consumers give fine jewellery as a gift and earrings, necklaces and rings were the mostly likely gifts bought.

In addition yellow gold proved more popular than white with nearly half set to purchase yellow gold jewellery and 27 per cent opting for white gold.

Men's results showed that nearly 75 per cent of the men surveyed wear jewellery and their top jewellery choices are a watch, ring and necklace.

 

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