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Thursday, 12th August 2004 (8229 views)

A recent seminar based on surveys of shopping preferences and purchasing expectations has revealed a number of jewellery trends in the US.<BR/><BR/>According to JCK, the MVI Marketing and Jewelry Consumer Opinion Council (JCOC) seminar offered some surprising results about jewellery habits.<BR/><BR/>Liz Chatelain, co-founder and CEO of MVI commented: "This JCOC virtual seminar revealed surprising results in the area of men's jewellery trends as well as opportunities for retailers to capitalize on consumers' desire to make self-purchases while shopping for others.<BR/><BR/>"Directly asking the consumer to respond to key industry ideas and trends is the only way to truly understand the future of the jewellery business."<BR/><BR/>Findings showed that nearly 30 per cent of consumers give fine jewellery as a gift and earrings, necklaces and rings were the mostly likely gifts bought.<BR/><BR/>In addition yellow gold proved more popular than white with nearly half set to purchase yellow gold jewellery and 27 per cent opting for white gold.<BR/><BR/>Men's results showed that nearly 75 per cent of the men surveyed wear jewellery and their top jewellery choices are a watch, ring and necklace.<img src="http://directnews.dehavilland.co.uk/dn.gif?feedid=196&itemid=3219105"/>

 

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