Tuesday, 20th July 2004 (4067 views)

The latest look for US men is being influenced by an unexpected colour - pink.

Previously thought of as a feminine colour, pink is now spreading through men's clothes and accessories and even to jewellery.

"Pink is just fly. It's big everywhere. Especially on men," Kenny McAllister, who studies lifestyle trends at the New York-based marketing company AMPdi told the Baltimore Sun.

According to a spokeswoman for Jewelry.com, pink is proving a popular choice for men, with a pink stone set in pink gold the latest item of fashion.

Top stars have also been seen sporting the look, with David Beckham experimenting with pink jewellery and rapper Jay-Z including rose-coloured pieces in his collection.

Stan Williams, fashion editor at Maxim added: "I'm expecting pink to be a trend for the next year. And I think it'll be even bigger next summer than this summer."

 

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