Tuesday, 13th July 2004 (4355 views)

Top results have been unveiled at Pure Gold Jewellers, with sales up by a huge 52.5 per cent compared to 2003.

The company claims the sales are due to an increased demand for high quality diamond jewellery and considerable efforts by the WGC to promote the precious metal this year.

Karim Merchant, Managing Director of Pure Gold told AME Info: "Pure Gold positioned itself correctly in the minds of consumers by launching a successful marketing campaign based on the beauty of gold in nature.

"In addition, our wide variety of designs combined with of increased amount of visitors to Dubai has positively influenced sales, effectively strengthening the gold and jewellery industry in the UAE."

The firm has also recently been honoured by the Dubai Gold & Jewellery Group for being the Star Performer in retail promotions over the past two years.

Pure Gold now plans to open three new stores in the second half of 2004 and has a number of plans for malls in 2005, to help meet targets of 25 UAE stores by 2006.

 

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