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Monday, 12th July 2004 (6267 views)

Veteran Indian actor Amitabh Bachchan has launched a new jewellery brand with UAE jewellery chain Damas Jewellery LLC around the world.<BR/><BR/>Damas has drawn up some very aggressive growth plans for the brand, Damas and Amitabh, including a high profile print and outdoor advertising featuring the legendry 'Big B'.<BR/><BR/>The new range of fine jewellery, watches and diamonds is an attempt to combine Amitabh's international appeal with Damas' vision of bringing beauty into everybody lives. <BR/><BR/>Mr Bachchan said: "The company (Damas) has a history dating back to 1907, the year when my father was born. It immediately struck an emotional chord with me and in a strange way I knew that I just had to join hands with Damas."<BR/><BR/> Tawhid Abdullah, managing director of Damas, added: "Mr Amitabh Bachchan stands for integrity, honesty, courage and character - qualities we associate with a globally-known brand like ours. Damas has built its reputation on generations of trust and we could have found no better ambassador for the brand than Mr. Bachchan."<BR/><BR/>The Damas brand has already received endorsements from international celebrities such as Claudia Schiffer, and Bollywood stars including Akshay Kumar, Suniel Shetty, Mahima Chudhary, Celina Jaitley and Simran.<img src="http://directnews.dehavilland.co.uk/dn.gif?feedid=196&itemid=6022844"/>

 

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