Thursday, 8th July 2004 (4082 views)

Fine jewellery firm LJ International Inc has announced that it exceeded its previous year's sales performance at last month's JCK Show in Las Vegas.

The company reported that it expects orders booked at the 2004 show to total between $16.5 million and $17.25 million, 10-15 per cent more than 2003.

LJ International, one of the fastest-growing fine jewellery companies in the world, showed the new autumn lines of its high-end Lorenzo brand at the JCK Show-Las Vegas last month. Lorenzo products include gold jewellery, set with diamonds, precious stones and semi-precious stones. The show also led to five full days of appointments with TV shopping channels, chain stores and department stores, according to LJ International.

Yu Chuan Yih, LJI chairman and CEO, said: 'We consider our performance at the annual JCK show as a good indicator of upcoming sales in the fall and winter season. Based on the interest shown in our product line at the 2004 show, we expect to have very good Thanksgiving and Christmas orders. Our out-performance in bookings over 2003 is also a sign of robust growth to come.'

Hong Kong and US-based LJI expects 2004 sales to range from $68 million to $70 million, an increase of up to 20 per cent on last year. The company predicts that most of the acceleration next year will come from its rapidly expanding China retail operations.

LJ International designs, brands, markets and distributes a range of fine jewellery. The company distributes to fine jewellers, department stores, national jewellery chains and electronic and specialty retailers throughout North America and Western Europe, with a growing retail presence in China.

 

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