Friday, 7th May 2004 (4035 views)

US fine jeweller Zale Corp has announced that comparable store sales have increased by 7.2 per cent for the third quarter ending April 30.

In addition total revenues stood at $483 million, up by 7.6 per cent and sales were up 4.4 per cent on the year before.

President and CEO Mary L. Forte told Professional Jeweler: "Our positive momentum continued across all brands during the third quarter.

"We delivered a strong Valentine's Day period and maintained that performance during the remainder of the quarter driven by impactful marketing and great product."

She added: "Direct product sourcing is providing our customers quality merchandise while improving both sales and margins. Additionally, our emphasis on training and development, technology in our stores and our off-mall real estate strategy is enhancing the customer experience in our stores."

The largest retailer in North America has around 2,220 retail sites across the US.

 

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