Wednesday, 28th April 2004 (4640 views)

Consumers will soon be able to buy top jewellery and watches online, as Amazon.com has revealed it will soon be selling the items.

The company will stock "millions of dollars of jewellery in a selected warehouse" in a bid to offer "significant savings" on items such as gold jewellery, necklaces, bracelets and watches, according to CBS Marketwatch.

CEO Jeff Bezos told the Wall Street Journal: "The margins in a typical jewellery retailer are so high you can save people a significant amount of money."

Products will be sold from Amazon's own selection in a different approach to enable them to price the collections themselves instead of selling partners.

Certified gemologists will select stones for sale and authentication certificates will be issued to customers with their purchase.

During a trial period around 100,000 people ordered items from the new venture.

 

« Back to the stories

 

The news feeds on this site are independently provided by Adfero Limited © and do not represent the views or opinions of the World Gold Council.