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Tuesday, 13th April 2004 (6321 views)

A top Danish jewellery company is set to celebrate its 100th anniversary next week, marked by a new collection of definitive items.<BR/><BR/>New designs by Georg Jensen to mark its 100th anniversary include pure and sculptural items, geometric rings spelling out "100" and white gold designs covered in diamonds.<BR/><BR/>Hans-Kristian Hojsgaard, Jensen's president and CEO told IHT: "We call it 'purity that lives' and the whole brand platform is about remaining loyal to design language."<BR/><BR/>The whole Georg Jensen range is said to be based on elegance, simplicity and understated luxury.<BR/><BR/>Additional new items include new jewellery lines, an updated 18 carat gold version of the classic Koppel watch and Fusion items which use three colour white, red and yellow gold.<BR/><BR/>The company was first founded in 1904 and has featured a number of items by top modern designers including sculptors and cigar cutters.

 

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